Getting on the Q

Having a product on QVC is equitable to making a significant amount of money, and QVC receives millions of product proposals. Yet, the process to actual getting on the channel is not as easy as it seems. If QVC likes the product proposal, the next step is the Quality Assurance test. This is a rigorous look at the product to make sure nothing is wrong with it. If the product passes this, the buyer will work with the vendor to come up with a sales strategy. In order to market a product, QVC suggests it addresses all of these questions:

Demonstrate well?

Solve a common problem or make life easier?

Appeal to a broad audience?

Have unique features and benefits?

Is it topical or timely?

But if it doesn’t sell, you don’t make any money. I found this article on Slate by a woman who tried to get her product, Hairmuffs, on QVC. Check it out.