Jewelry Television started in 1993, and is filmed in Greeneville, Tenn. Jewelry Television claims to be the largest retailer of loose gemstones in the world. In terms of competition for QVC – I don’t think JT is much of a rival.
Since JT broadcasts from Tenn., a large portion of their hosts have thick Southern accents. Sometimes the accents are so heavy it’s difficult to understand what they’re saying. Then, there are the issues with the way they present the merchandise. The camera stays on one, unchanging picture as the host bellows descriptions, or "ONLY 20 left!" in the background. The hosts are not as articulate as Q hosts, the hostI just watched urged viewers to purchase the item by saying, “I’m gonna say do it!” Right. The merchandise isn’t so great either; JT was just selling ghetto-fabulous initial necklaces. But they only had 12 letters, bummer. The music played either sounds as if it’s coming out of a children’s music box, or is heavy orchestra-like sounding. Either way, the music doesn’t really coincide with the vision the channel is trying to accomplish. Watch a clip and see for yourself. I don’t think the Q has much to worry about regarding JT.
Since JT broadcasts from Tenn., a large portion of their hosts have thick Southern accents. Sometimes the accents are so heavy it’s difficult to understand what they’re saying. Then, there are the issues with the way they present the merchandise. The camera stays on one, unchanging picture as the host bellows descriptions, or "ONLY 20 left!" in the background. The hosts are not as articulate as Q hosts, the hostI just watched urged viewers to purchase the item by saying, “I’m gonna say do it!” Right. The merchandise isn’t so great either; JT was just selling ghetto-fabulous initial necklaces. But they only had 12 letters, bummer. The music played either sounds as if it’s coming out of a children’s music box, or is heavy orchestra-like sounding. Either way, the music doesn’t really coincide with the vision the channel is trying to accomplish. Watch a clip and see for yourself. I don’t think the Q has much to worry about regarding JT.
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