Does the title of this post look foreign to you? QVC hopes not. The company has reportedly spent $5.2 million on an advertising campaign to brand the letter Q. The campaign started in June 2006, and billboards (pictured, from Philadelphia), print and web ads are appearing with the mysterious five letters. If you still don’t understand what it means, let me clarify – Q is meant to be a verb. “I Q do U?” means “I spend my hard earned cash on QVC, do you?”
''We'd really like to own the 17th letter of the alphabet,'' said Jeff Charney, the chief marketing officer for QVC in a New York Times article. Well, Jeff, I’d like to own Neiman Marcus, but we can’t always get want we want. Or can we? Think the advertising campaign will work?
''We'd really like to own the 17th letter of the alphabet,'' said Jeff Charney, the chief marketing officer for QVC in a New York Times article. Well, Jeff, I’d like to own Neiman Marcus, but we can’t always get want we want. Or can we? Think the advertising campaign will work?
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