QVC Character of the Day: President and CEO, Mike George

George was named CEO and President of QVC in April 2006, though he had been working as President and CEO-elect since 2005. Prior to QVC, George worked as the chief marketing officer and general manager of Dell’s US Consumer Business.

Though he may resemble your high school history teacher or principal, George seems to have brought a lot to QVC. In an interview with BusinessWeek in May 2006, George discussed his wishes to build the QVC brand. He stated that once you shop QVC, you become a customer for life. He elaborated that the QVC brand is synonymous with trust, information, community and inspiration. After watching this interview, I think it’s safe to presume George (along with many others, I’m sure) is in charge of the whole iQdoU? campaign. His marketing background must have helped enormously in coming up with a different way to market the Q. Who doesn’t love a cute, intelligent nerd? Today, we honor “Mr. QVC,” Mike George for bringing a new vision to the Q.