Wednesday, November 21, 2007

Q Character of the Day: Laura Gellar


Keeping in tune with Monday's blog about make up on the Q, our Q character of the day is make up artist Laura Gellar. I'll admit that I had never heard of Gellar until I watched her sell thousands of products last night with Lisa Robertson. Her products are innovative in the materials she uses to manufacture them, and how she produces them. Gellar uses tomato extract in her crease less concealer, which helps to hide lines and wrinkles. She also bakes blushes, bronzers and eye shadows. QVC flashed to her factories and it looked more like a bakery - women in white(hats and clothing) sizing what could have been cookie dough, but was actually make up, and placing them on baking trays. Last night, Gellar introduced a brow marker that she claimed her company has been working on for 3 years.


Gellar sold out of most of her products quickly. This, of course, resulted in excitement on her part. She was clapping, smacking the table and was so jittery when holding the products Lisa had to hold her hand still. Her wave goodbye to on-air testimonials is almost worse than Lisa's wave. Move your hand in an up and down fashion (instead of Lisa's finger wave) very fast and you have mastered the Gellar wave. Despite these mannerisms, the woman can sell. I was even tempted to pick up the phone, and I barely noticed an hour had passed. Rock on Laura.

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